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Business Insights

Avoid Accidentally Using Someone Else's Trademark in 4 Practical Steps

The journey of launching a new business or expanding an existing one brings the thrill of crafting a unique identity—choosing a catchy name, designing an eye-catching logo, and selecting other branding elements. This creative process is exhilarating, yet it's fraught with hidden dangers, notably the risk of infringing on another company’s established trademark. This mistake can quickly spiral into daunting legal battles, hefty fines, and the disruptive (and expensive) need for a complete rebrand. To avoid these pitfalls, here are 4 practical steps to help you and your business avoid trouble.
Rosanna Savone
April 29, 2024

Using Credit Cards to Fund Business Growth: What Entrepreneurs Need to Know

Starting a business is an exciting venture, but it also comes with a plethora of challenges, not least among them securing adequate funding. In a previous article, I discussed the pros and cons of business loans and lines of credit. Here, I’ll cover another funding resource: credit cards. However, the thought of using credit cards can be scary, especially since they often come with high interest rates and personal guarantees. So let’s explore what you need to know about using credit cards to fund your business, so you can do so wisely and with as much ease as possible. To begin, there are two kinds of credit cards entrepreneurs can use to fund their business: business cards and personal credit cards. Let’s start off with business cards.
Rosanna Savone
April 22, 2024

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